After training with fellow refugee, Bauhaus photographer Lucia Moholy, Elsbeth Juda (Jay) developed her own daring style of fashion imagery that placed glamorous models in unusual settings. From 1940 - 1965, Juda was associate editor of The Ambassador magazine alongside her husband Hans. With its motto ‘Export or Die’, this innovative trade magazine was renowned for its adventurous editorial approach which championed British manufacturing during the postwar era. 

Juda was responsible for much of The Ambassador ’s dramatic photography. The image of model Barbar Goalen draped in fabric on the roof of a Lancashire mill has become an iconic example of her work.